Saturday, November 18, 2006

Swot list

Here is part of my SWOT analysis in list form. I will be revising this info before putting all our pages together.
Regards

Maria

Strengths
Excellent surgeon team
Modern facilities in one place
Credible reputation



Weaknesses:
Marketing strategy
Less experience performing surgery
Unable to move to small cities
Inconvenience for clients to go to big cities
FAD tight regulations
High salaries compare to their competitors
Unflexible marketing strategies
High prices
Infrastructure
Unable to partner with local doctors




Opportunities:
Capture the a bigger share of the market
Increase revenues
Partner with small clinics all over the country
Surgery for pet in the future


Threats:
Share of the market getting smaller
Surgeons living the company
Low morale
Reductions of salaries
Suits if surgery fails
National competition

Trends:
People caring more about pets, pet surgery
People traveling to other countries for surgical procedures
Eye surgery to correct not only vision but other problems like cataracts

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