http://www.wright.edu/~michael.kemper/CaseQuestions.htm

Pacific Cataract and Laser Institute
1. Perform an analysis of the GENERAL ENVIRONMENT of the refractive eye surgery industry. Consider trends in technology, demographics, economics, political/legal, sociocultural, and global.
2. Perform a Porter's Five Forces Model on the refractive eye surgery industry. Then indicate whether you think the industry is an attractive industry for those companies already in it and for possible new entrants.
3. Perform a competitor analysis (i.e. Who are some of PCLI's main competitors in the LASIK eye surgery business and describe what their assumptions about the industry and themselves; their current strategy; their future objectives; and their capabilities)?
4. Perform a SWOT analysis on PCLI.
5. What are some of PCLI's most significant resources and capabilities? (See Chapter 3.)
6. What are some of the key result areas that PCLI should focus on? (Hint: Focus on Strategic Management, Capacity Utilization, Cost Control, and Marketing.)